Chef in Riverside, California
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5. Discuss the Product or Business Idea
6. What questions will you need answered before starting?
7. How will you find the answers?
8. Who is the primary target market? (Be very specific, describe them; age gender, income, geography, etc.)
9. Who is your primary competition?
10. How will you differentiate your product?
11. What is the positioning of your product? (What you want your customer to think about your product).
12. Why should a customer buy your product? (What problem does it solve? What’s in it for them)?
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